Digital Marketing Trends

OTT & Streaming Platforms: Leveraging Shoppable, Immersive Ads Over-the-top (OTT) platforms and streaming services have reshaped how people consume content. With global OTT video revenue projected to reach $316 billion by 2028 (Statista), these platforms aren’t just hubs for entertainment they’re evolving into powerful ecosystems for commerce and advertising innovation. One of the most exciting shifts? The rise of shoppable, immersive ads, where viewers don’t just watch they interact and buy in real time. - From Passive Watching to Interactive Shopping For decades, TV advertising was a one-way street: brands pushed messages, and audiences passively consumed them. Streaming platforms, however, have turned that model upside down. Today, ads on OTT platforms are: Personalized – Targeted by viewing history, demographics, and interests. Non-intrusive – Seamlessly blended into the content experience. Interactive – Clickable, swipeable, or scannable, giving viewers instant access to produ...

Generative Engine Optimization (GEO): Getting Your Content Featured by AI Because the future of search isn’t just about Google it’s about ChatGPT, Perplexity, Claude, and the AI models whispering answers into billions of ears. Wait… What Is GEO ? You’ve probably heard of SEO Search Engine Optimization. But SEO is for search engines that send people to your site. GEO Generative Engine Optimization is for generative AI engines that summarize, synthesize, and recommend your content directly in responses. If SEO is about being found, GEO is about being quoted, cited, and embedded. --- Why GEO Matters? Generative AI is becoming the default way people get answers: ChatGPT is already a top-10 website in the world. Perplexity is growing 100%+ month-over-month. AI-powered Bing is integrated into Microsoft products used by hundreds of millions. When someone asks, "What’s the best AI newsletter?", a generative engine might skip the link list entirely instead, it will qu...

Introduction If you’ve scrolled through Instagram Reels, YouTube Shorts, or TikTok lately, chances are you’ve already seen a Generative AI-powered ad without even realizing it. In 2025, 86% of advertisers are using or planning to use GenAI to create video ads, and the results are jaw-dropping. Faster production, hyper-personalization, and cinematic quality are now possible without the Hollywood budget. In this post, we’ll break down how Generative AI is transforming video advertising, why it works so well, and how your brand can leverage it to get ahead. 1. From Concept to Ad in Minutes Before AI, video production required weeks of scripting, shooting, and editing. Now, GenAI tools like Runway, Pika Labs, and Synthesia can produce high-quality ads in hours or even minutes. Example: A small e-commerce store can create a fully animated product ad overnight, complete with voiceover and captions, without hiring actors or a crew. --- 2. Hyper-Personalization at Scale Generative ...

If you sell on TikTok Shop, your playbook is about to change. In July 2025, TikTok is officially replacing all existing Shop ad formats  LIVE Shopping Ads, Product Shopping Ads, and Video Shopping Ads with one AI-driven powerhouse: GMV Max . And here’s the kicker: early adopters have seen up to 30% growth in GMV (Gross Merchandise Value) just by switching to it. 💡 What Exactly is GMV Max? GMV Max is TikTok’s new, fully automated advertising campaign type designed to help sellers sell more, faster without manually tweaking targeting, bidding, or creative selection. Think of it as your always-on AI sales assistant: 📊 Maximizes GMV by optimising spend and delivery in real time 🎥 Uses all your creative assets affiliate videos, shop videos, livestreams 🎯 Targets high-intent buyers automatically ⏱️ Saves time by removing the need for constant manual campaign adjustments 📉 Out With the Old, In With the Bold From July 2025, the following formats are gone: ❌ LIVE Shopping Ads ❌ Product...