🚀 TikTok Launches GMV Max: The AI-Powered Ad Revolution Every Seller Needs to Know About


If you sell on TikTok Shop, your playbook is about to change. In July 2025, TikTok is officially replacing all existing Shop ad formats  LIVE Shopping Ads, Product Shopping Ads, and Video Shopping Ads with one AI-driven powerhouse: GMV Max.

And here’s the kicker: early adopters have seen up to 30% growth in GMV (Gross Merchandise Value) just by switching to it.

💡 What Exactly is GMV Max?

GMV Max is TikTok’s new, fully automated advertising campaign type designed to help sellers sell more, faster without manually tweaking targeting, bidding, or creative selection.

Think of it as your always-on AI sales assistant:

📊 Maximizes GMV by optimising spend and delivery in real time

🎥 Uses all your creative assets affiliate videos, shop videos, livestreams

🎯 Targets high-intent buyers automatically

⏱️ Saves time by removing the need for constant manual campaign adjustments


📉 Out With the Old, In With the Bold

From July 2025, the following formats are gone:

❌ LIVE Shopping Ads

❌ Product Shopping Ads

❌ Video Shopping Ads

It’s GMV Max or nothing. And honestly? That’s not bad news — because GMV Max is built to combine the best of all three into one smarter, faster, AI-optimised campaign.


📈 Why Sellers Are Loving It

The numbers speak for themselves:

  • +30% GMV growth reported by early testers in the UK market
  • Reduced ad setup time = more time to focus on content & fulfilment
  • Seamless integration with existing TikTok Shop product listings

For small and medium sellers, this means fewer headaches and more sales with less manual effort. For big brands, it means scalability at speed.


🛠️ How to Get Started

If you’re selling on TikTok Shop, you’ll need to migrate to GMV Max before July 2025 to keep running ads. Here’s the simple roadmap:

1. Log in to TikTok Ads Manager

2. Select “Create GMV Max Campaign”

3. Link your TikTok Shop catalog

4. Add all your creative assets (videos, livestream clips, product content)

5. Set your budget & let TikTok’s AI do the rest.


🔮 The Future of TikTok E-Commerce

TikTok isn’t just a social platform anymore it’s becoming a full-scale e-commerce engine, and GMV Max is the fuel. With over $50 billion in global TikTok Shop GMV in just two years, the platform is signalling that it’s doubling down on shopability + content as the future.


💬 Final Take:

GMV Max isn’t just another ad format it’s TikTok’s statement that AI-powered selling is here to stay. If you’re serious about growth, the best time to adapt is now.


🔗 Read the official TikTok GMV Max announcement here: https://newsroom.tiktok.com/en-gb/gmvmax



Location: United Kingdom

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